• The short answer is everyone. You do not need a formal education or a crazy track record. You can be anything from a tattoo artist to a visual arts teacher or a graphic designer - diversity is a good thing. Often the slightly unconventional profiles are very attractive to companies, so do not hold back.

• We work with 3 price categories and compensate accordingly: Club, Curator and Collector.
  
  Club, which is the most popular category, is for intro level talent, and the works are exhibited for 2 months at a time in lively companies.
  
  Curator is the level above, and for those who already exhibit through galleries and fairs, or who simply deliver works of very high quality. Here the works are exhibited for 3 months at a time.
  
  Collector, which is the final category, is for artists at an international level and preferably also from abroad. Here the works are typically loaned out for 6 months at a time and only to pre approved companies.

• It must be 3 pages, A4 portrait format.
  The front page must include a photo of you and some information about yourself. Preferably about what drives you and why you paint the way you do. Also how long you have been working as an artist. All your handles must be included here: Instagram, TikTok, website etc.

• The other two pages must include images of your best works, and preferably those you imagine us exhibiting. We of course understand that works may be sold on an ongoing basis, but keep it as close to your current practice as possible.

• You must have 10 to 20 works ready that can hang on walls. We may not choose all of them, but an exhibition typically falls within that range.

• There must be a string on the back. Or a strip. Or something that a hook can be attached to. And no, the edge of the wooden frame or the canvas edge is not good enough.

• If the work is unbalanced, you must take this into account, for example by having two points where hooks can be attached.

• The works should preferably not weigh more than 7 kg each and must not be too fragile or transfer pigment.

• We are also happy to see sculptural works.

• As we compensate all our artists by purchasing one smaller work per exhibition, you must also have this ready. If we go through several companies, you must have multiple works ready in the same price range, or be prepared to produce more. This ensures at least one sale per company.

• This is a collaboration that is part of a marketing strategy. Therefore, the artist pays a share of the work’s sale price when works are sold during the exhibition period, as all of this is handled and mediated by Heartclub Artclub.

• This commission is 50 percent of the work’s price, similar to most other places. Sold works are only delivered to the buyer after the exhibition has ended.
  
  
  Beforehand, we will visit, see your studio, film a bit and prepare the content machine. Alternatively, you can send us material we can work with.
  Each company ranges from 150 to 5000 employees. They have friends and family, and the exciting part is reaching them.

  This service includes:

  ·       Interview and filming

  ·       Social media reel

  ·       Digital flyer for the company

  ·       Newsletter to members

  ·       Transport, car rental unless otherwise agreed

  ·       Professional installation and curation

  ·       Opening event

  ·       Dismantling and return

  ·       In case of sale, Heartclub handles the transaction, packaging, delivery and verification

  ·       Your works are insured through the company’s contents insurance

• We work based on company profiles and present your works as an option to companies. We do our best to put together an exciting mix of talent for companies, introduce them to new artists and challenge their taste a bit.

• If we see a good opportunity for collaboration, we will let you know well in advance so we can prepare all material in reasonable time.

• If you join us at the opening of your exhibition, that is great. I understand that it is not always possible, but it adds a lot when people meet the creator.

• During the period where we create noise on social media, it is beneficial for the collaboration that we are partners on posts. It looks good. You can always remove your name afterwards.

• The works must be ready for hanging. This means there must be a string on the back or space for a hook. Many frames have a small flip tab that can be pulled out. That is perfectly fine. The hook it hangs from is part of a wire system and is approximately 4 cm long. Make sure your string does not go all the way to the edge, as this hook will then be visible. It detracts from the work and does not look good.

• If we enter into a collaboration, this is considered a binding agreement.

• Heartclub’s contracts are short term, as we see the artist as a free bird. Strategically, it would make sense to ask clients to wait to buy until the exhibition ends to get full effect, but be careful not to stand in your own way of the snowball effect. We typically see that momentum really builds once the first few works are sold. I also fully understand the grind. So no hard feelings on that front, but think it through.

• For commission works that come through Heartclub, we take around 15 percent depending on the mediation.

• If you wish to terminate the collaboration, this must be communicated at least one month in advance. If we run out of works, which is the desired scenario, we will also have to pause the collaboration until you have new works ready.

What helps sales, but is absolutely not a must:

• Merchandise. Heartclub handles all the graphic work, you simply provide images. If we manage to produce it before the exhibition, I usually bring a few samples as giveaways. Heartclub’s webshop is set up so that only what is ordered is produced. Therefore, see it more as a flex that we make merch and people wear it, rather than a secondary source of income. You are compensated in merchandise for that collaboration.

• Sharing the collaboration and the interviews we do leading up to it.

• Sharing work lists with interested parties. These can be downloaded from the website.

What does not work:

• If you are already an artist running a webshop, you should already consider whether the prices in your shop can handle sharing a 50 percent fee on sales through Heartclub. If you raise prices to compensate, it creates major fluctuations in your pricing and appears untrustworthy for both parties. Just think about it.

• Do not undersell your art. These are good works. Wait for the right buyers. Otherwise you risk attracting an audience of hagglers and big spenders without taste.

• We speak respectfully about each other despite unmet expectations.